The new Starbucks marketing strategy

 

To promote its numerous drink combinations, Starbucks has found a new idea, which can really seduce its customers and obviously potential customers too. What is it? Starbucks is now oferring people to design their own branded T-shirts bearing their favorite drinks. At Starbucks.com, visitors can select the drink elements, and choose icons from fashion designer Mychael Knight of “Project Runway” fame to finish off the design. If you are curious, I advise you to go on www.mystarbuckstshirt.com !