A beautiful marketing product: The Lavazza calendar

Since several years, the coffee brand Lavazza has launched a calendar in order to promote its products. At the beginning of 2007, Giuseppe Lavazza, the marketing director of this famous Italian coffee producer has launched a new calendar which represents a 17m-euro investment. The theme of this calendar is beautiful women with superpowers bringing order to a lawless city.

You can see a few photos of this calendar thanks to the following link:

www.lavazza2007.com